Mark Fugett on Liquidity as a Strategic Weapon for CEOs

Mark Fugett - Founder & CEO

Cash is no longer just a financial metric, it is a strategic advantage. In Chief Executive, Founder & CEO Mark Fugett explains why companies should maintain 9 to 12 months of liquidity and embed cash discipline across leadership to strengthen resilience, improve decision making and create flexibility to invest in growth without sacrificing margin. As market uncertainty continues, more CEOs are treating liquidity as a core driver of stability and competitive positioning. Read the full article in Chief Executive here.

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